Sustainability corporate events in era crises: How to ensure success in any conditions
March 5, 2025
In the modern world, corporate events face many crises that are capable of influencing their successful conduct. The presence of an effective plan ensuring the continuity of business (Business Continuity Planning, BCP) is a critical necessity. Process planning is directed at creating systems and preventing and recovering from threats to the company. Goal BCP — minimize losses and ensure the continuation of functioning business in crises, especially in the context of corporate events, where disruptions can lead to financial losses and loss of reputation. Learn more about management corporate events on corporate events in Dubai.
Planning continuity business: Key to successful corporate events
Understanding threats: Main risks corporate events
Natural disasters
One of the main threats to events is natural disasters. For example, earthquakes, floods, and hurricanes can disrupt plans, especially if events are held in the open air. Over the past 10 years, natural disasters have caused the cancellation of more than 20% of events in various countries around the world.
Pandemics and epidemics
Spreading infectious diseases, such as COVID-19, can lead to event cancellations or a significant reduction in participants. In 2020, more than 85% of all planned events were canceled or rescheduled due to the pandemic.
Technical failures
Technical problems, including equipment and software failures, can disrupt events. For example, in 2019, more than 30% of online events were disrupted by technical failures.
Logistics and transport
Disruptions in the delivery of equipment or materials, as well as problems with transportation participants, can create serious disruptions. A study showed that 25% of events face logistical problems that affect timing.
Social and political factors
Factors such as protests, strikes, or changes in legislation can make conducting events impossible. In 2022, more than 15% of events were affected by socio-political changes.
How to create an effective plan ensuring continuity of business?
1. Assessment risks
Use method analysis impact on business (Business Impact Analysis, BIA) to identify critically important processes and resources.
2. Development measures response
Develop strategies for minimizing risks: create backup plans, establish contacts with alternative suppliers, and conduct training exercises for personnel.
3. Recovery processes
Develop a clear plan of action for quick recovery work. Include technological solutions and strategy communication with participants’ events.
Real examples of successful planning and reactions to crises
Many companies have successfully applied BCP in crises. For example, one international conference was successfully conducted in a virtual format in 2020, thanks to a previously prepared plan to transition to an online platform. In another case, a company quickly restored its event after a destructive hurricane using alternative venues and previously selected suppliers.
Role innovations and technologies in modern sustainability
Modern technologies are important in conducting successful events, even in crisis conditions. Tools for videoconferencing, cloud services, and solutions based on artificial intelligence allow flexible responses to changes. For example, systems that send real-time notifications can quickly inform participants about any schedule changes.
Practical tips on integration BCP for successful events
- Regular updating plans: Update BCP following changing conditions and new risks.
- Training team: Ensure training employees so that they know their roles and responsibilities in case of crisis.
- Testing and exercises: Conduct regular tests to identify weak spots in plans.
- Collaboration with partners: Establish strong relationships with suppliers that will allow quickly finding solutions in case of unforeseen circumstances.
Concluding considerations:
Planning continuity business (BCP) — not just an additional precaution- is a critical element for successful corporate events. Those companies that are prepared for possible crises in advance have more chances to survive in difficult conditions and strengthen their reputation as reliable partners. Using modern technologies and proven strategies can ensure the successful conduct of events and minimize risks.
Basketball fan, coffee addict, record lover, International Swiss style practitioner and ADC member. Working at the intersection of modernism and elegance to craft experiences that go beyond design. Currently living in New York City.
